Home Utsav 2018: An opportunity to make the most of the real estate revival

[] has announced its annual, online home shopping festival, Home Utsav 2018, from October 1, 2018 to October 31, 2018, offering a unique platform for home seekers, to find their dream homes during the festive season

  • An online home shopping festival offering exciting offers and new product features
  • Over 150 developers and 500 channel partners to participate and showcase 350 projects

After a year of major upheaval, following the implementation of policies like the Real Estate (Regulation and Development) Act and the Goods and Services Tax (GST), among others, 2018 has been dubbed by many as the turnaround year for the real estate sector. The beginning of the festive season, hence, can not only be an opportune time for home buyers who are looking to return to the market but also for real estate developers, to re-establish their credentials in this changed environment.

In this backdrop, leading online real estate platform, has announced its annual home buying festival, ‘Home Utsav 2018’, with exciting offers and new product features.

This festival will have the participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Some of the developers participating in the festival include Casagrande Group, Kolte-Patil Developers Ltd, Kalpataru Ltd, Urban Tree, Wave Infratech Pvt Ltd and Sumadhura Group, to name a few.

Home Utsav 2018

The festive season sees a lot of offers but it can be cumbersome for home buyers to browse various channels and websites, to check out each individual offer. Festivals like Home Utsav present several projects with offers, on one website, in an easy to navigate format. Buyers can also avail offers from developers and brokers, which are being offered exclusively during this fest, on’s Home Utsav is a month-long property extravaganza that will connect top developers and channel partners, to millions of potential home buyers across the country. India’s largest online real estate festival will reach over 20 million potential buyers, offering the best deals from reputed developers, along with a massive marketing campaign.

Home Utsav: What’s in it for stakeholders?

According to statistics available with DataLabs, real estate sales increased by 48 per cent quarter-on-quarter (QoQ) in Q1 CY2018, while new launches also rose by 14 per cent. In terms of delivery, there was a 40 per cent QoQ increase in units in Q1 FY2019. Sales of under-construction properties also increased by 26 per cent in the last six months, compared to the previous six months. has proven to be a pioneer in conducting successful events. The brand has been associated with nearly 250 premium developers and 200 channel partners, showcasing over 500 projects in the events, last year. Its vast array of channels, help to reach out to over 20 million users, through brand campaigns, display marketing, ad-tech solutions, search marketing and optimisation, as well as leveraging referral partners’ traffic and content sections on, news and social media platforms.

The advantage

With regular monthly traffic of over 8.5 million in tier-1 cities and reach of over 20 million during the event, as well as a fan base of over 1.3 million on Facebook, offers maximum marketing outreach to potential home buyers – both, Indian and NRI audiences. We are a trusted choice for NRIs, with over one million NRI users visiting every month. Being part of a global network of real estate portals, such as Real Estate Australia,, iProperty Network, etc., offers an unmatched ability to reach audiences, globally.

Commenting on the event, Mani Rangarajan, CBO,, said, “The festive season has always been encouraging for the real estate market. With the real estate ecosystem stabilising in 2018 due to industry-friendly policies like RERA, GST, we announce Home Utsav 2018. Keeping the buyers interest in mind, the festival will enable buyers make investment and home buying decisions, by bringing an irresistible bouquet of deals and discounts.”

Mukesh Singh, President-Sales, Kalpataru Ltd, shares that “We are delighted to be a part of the Home Utsav by It is a great platform for developers to generate significant home buying interest and help home buyers get the best deals this festive season. We are thrilled to give our best and unique offers that help home seekers find their dream homes.”

From premium slots for developers and featured broker slots to Digi tours and exclusive CXO interviews, being a partner in this event will enhance the developers’ visibility to users manifold. Exposure for the event platform on search pages of all localities, across project cities, promotion of the event in the midst of listings and a dedicated event page, will ensure that the event occupies all the premium platform slots across the country, for maximum visibility. will also reach out to audiences based on behavioural targeting and other variables and drive conversions through the creation of lookalike audiences. To put it simply, Home Utsav 2018 will be an all-out marketing effort, to fulfill the aspiration of home buyers, by connecting them to the developer/project that they desire.

Home Utsav 2018 schedule

The Home Utsav event, which will be active from October 1, 2018, to October 31, 2018, comes right in the middle of the festive season, spanning Ganesh Chaturthi, Dussehra and Diwali. With home seekers believing that the festive season is an auspicious time to buy a home, this period witnesses a spike in high-intent buyers. too has witnessed a surge in housing demand, during the festive season. The strategic timing of Home Utsav 2018, during this period, is hence, designed to give maximum benefit its participants.

Copyright belongs to:

Debora Berti

Università degli Studi di Firenze, IT

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