Strategic location, affordable prices, make Greater Noida West a hotspot: Nitish Jain, director, Arihant Group

[] Greater Noida West has emerged as a competitive market, with both, real estate developers and home buyers, realising the potential that it offers, says Nitish Jain, director, Arihant Group

Greater Noida West not only enjoys the advantage of being strategically located but also has affordable property prices. In an exclusive interview with News, Nitish Jain, director of Arihant Group, maintains that Noida and its vicinity, will emerge as extremely bankable real estate destinations

You are reading: Strategic location, affordable prices, make Greater Noida West a hotspot: Nitish Jain, director, Arihant Group

Q: How is the Noida market performing? What are its strengths?

A: The National Capital Region (NCR) is an important real estate location today. Greater Noida West is a hotspot, given its locational advantage. It is only half an hour’s drive away from Delhi’s Pragati Maidan. In addition to the locational advantage, this micro-market is affordable. Property prices here are around Rs 4,000 per sq ft, on an average. In terms of infrastructure, everything, from premier educational institutions to retail outlets, hospitals and day-to-day needs, is available close at hand. This makes Noida and its vicinity extremely bankable and is the reason why occupancy rates are high.

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Q: Is this a good time to buy a home? If so, why?

A: The implementation of the Real Estate (Regulation and Development) Act (RERA) is one of the positive developments. The regulator has made the sector transparent and even minute details are now out in the open, for everyone to see and benefit from. Another important fact is that ready-to-move properties are GST-free. This will greatly benefit the buyers. There is no doubt that the best time to buy is now, given that cost are rising and a recovering market should be an encouragement to all prospective home buyers.

Q: Tell us about your ongoing projects and the value-add that you provide home buyers.

A: We have some units for possession in Arihant Ambar. Besides Arihant Ambar in Greater Noida, other ongoing projects include Arihant Southwinds. Among upcoming projects, we have a luxury project in Surajkund and Arihant Abode.

[] Infrastructure, affordable housing, make Greater Noida a sought-after realty market

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We are offering what we call the ‘Arihant Lifestyle’. Besides regular facilities, we are providing our home buyers with a zero garbage society. To reduce waste generation, we recycle it. Drip irrigation is another feature that we have implemented that saves water and utilises it in an optimum manner, keeping the surroundings green and fresh. Our projects are also fitted with LED lights that help to save power, while also creating the right ambience.

We have equipped our projects with fiber optic network, which ensures high-speed internet connectivity in a WiFi-enabled complex. There are also high-speed lifts which would take as little as 35 seconds, to get you from the ground floor to the top floors. In terms of security, there is a card access system, round-the-clock presence of guards and CCTV surveillance throughout the day. Our projects are also self-sufficient – there is a clubhouse with all kinds of amenities and dedicated spaces for various indoor sports, gymnasiums, as well as spa and salons.

Q: How has the online medium redefined the real estate space?

A: Online portals have significantly changed the way brand management is done. From booking a movie or planning a travel to searching for one’s home, the online search space has meaningfully penetrated into our lives now. It has also cut down a lot of effort that home buyers put in, when they search for their home. It has brought about much-needed transparency. Home seekers can now research all about a project online and visit the site, only as a last step. Perhaps that’s the only visit you would be required to make because everything else is easily available online, for your convenience. With virtual reality, you can also judge the look and feel of a house you have set your eyes on. In that way, online portals like and have organised the market in a favourable way.

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Category: Lifestyle

Debora Berti

Università degli Studi di Firenze, IT

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