Tech-savvy buyers adopting digital medium for property dealings: Study

[] Tech-savvy buyers are adopting the digital medium for property-related transactions, preferring to search for rental properties online, a survey has revealed

According to a study by property portal, on a sample size of 7,063 tenants from across the country, nearly 83 per cent of the respondents preferred to search online, for prospective properties to rent. The study also revealed that 31 per cent of respondents still depended upon the conventional route of consulting friends and family.

“Among those who preferred searching online, desktop users accounted for 44 per cent, 38 per cent were mobile app users and mobile search users comprised 29 per cent of the overall demographic. Nearly 59 per cent of the respondents even preferred to pay their rent online,” it said. While 63 per cent of the respondents expressed great satisfaction and happiness with online platforms, 54 per cent even found the property of their choice, within the first 30 days of conducting online searches.

“The popularisation of online platforms, has been of immense benefit to the end-user, as it has negated the existence of middlemen and brokers,” a NoBroker spokesperson said. Further, development of these portals, in terms of verification of listings and security, as well as bringing down documentation and brokerage costs, have been added advantages.

[] Millennials and youth to drive affordable housing demand: Report

The report, however, noted that despite the growing preference for adopting the digital medium for property-related transactions, users still displayed ‘trust issues’ with the digital domain.

“Spurious listings with lack of information or fake property photographs, were the prime reason for such distrust, according to 52 per cent of the respondents. On an average, prospective tenants contacted at least six property owners before making a choice, while 80 per cent of those surveyed said they undertook a physical verification of property,” it said.

Furthermore, 48 per cent of respondents preferred to get their own rental agreements done. The study also revealed that affordable housing is emerging as a clear topper in the bucket list of Indian buyers, with one-third of tenants aspiring to buy a house. “With 47 per cent of respondents stating that they will be comfortable buying a house for less than Rs 40 lakhs, affordable housing should rise in the Indian real estate sector,” the spokesperson added.

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Debora Berti

Università degli Studi di Firenze, IT

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