Lifestyle enriches home buying experience with ‘Jo Dikhey Wahi Miley’

[] Home buyers today, are looking for more than mere property listing, when they visit a real estate portal. At, we provide genuine and reliable information, to help home buyers at each stage of their quest to find their dream homes. Here’s how…

Real estate portals are moving beyond mere listings and are now striving to offer home seekers with an experience. Within two years of its operations in the marketplace, is taking on the established portals that claim to be ruling the roost. What did we do right? A recent market research by Kantar Millward Brown, revealed that erroneous or incomplete information, outdated and bogus listings, or even spam mails and calls from brokers, could put off a prospective home buyer or tenant. At, we have made sure that we are reliable, always. Here’s a look at what we provide.

Information without gaps

The user experience is what determines the value, longevity and reliability of anything that is online. Our focus, is to provide a clean experience to our consumers. Imagine having to find something in a clutter? Consumers and more importantly, home buyers, are looking for clarity. When they come online to check a project, they expect genuine information. Real estate portals have been around for more than a decade now but despite being one of the youngest in this domain, has managed to provide what home buyers were asking for a long time. Previously, most portals merely boasted about how populated and full of listings they were.

However, at, we concentrate not just on the number of listings, but the quality and quantity of genuine information that we can provide to prospective home buyers and tenants. Hence, the quality stood out, because we just let the right information out.

All in one

Looking for townships, RERA-certified projects, affordable homes, or even luxury abodes? Or, are you looking at price points, coveted projects and information on aspects like home loans, bank offers, builder details, appreciation potential of a property and price trends in the past or rental yield? managed to study the needs of home buyers and tenants across age groups and income profiles. Therefore, whether you are looking for a popular location or a locality that offers a great lifestyle, we have them sorted, just as you would like it.

Madhur and Veena Nag, both medical professionals based out of Noida, settled for a mid-segment house in the city. They opted for for their home search. “Fortunately, our home buying journey was smooth and short. There was no hassle. As a couple with little time on hand, we chose to research about the project and the builder firm. We knew what we wanted and where we wanted our new home to be. With relevant information on the website, we could actually get hold of the property in about a month,” they said.

The Nags recalled that the first time they ventured out to buy a house, they failed miserably. “We met one broker after another and visited many properties. Some were vacant homes but lacked charm and others were still occupied by tenants and it was very difficult to see the house. We decided to quit our endeavour back then. With we never had such difficulties. We just had to confirm our site visit and we were pleasantly surprised,” they explained.

Jo Dikhe Wahi Miley (What you see is what you get)

Among lifestyle e-commerce platforms, only those that could promise that what they display is what they sell, managed to survive. In the real estate arena, understood this need. Therefore, we are not just about verified listings – you get what you see too. Ipsos Connect, a research firm, undertook a survey to understand the important features that home buyers want real estate portals to portray. Verified photographs of the property, maps and location and price trends in the locality, garnered maximum votes. While we do not compromise on the reliability of our data points, properties listed on are also accompanied by pictures, always verified by our dedicated in-house experts.

Helping home buyers all the way

Home buyers generally have numerous queries: Is it safe to purchase a particular house? Is this the right price? Is this the right time? Where do I go if I have problems? How do I manage the documentation? More questions spring up, when it comes to the payment plans, home loan, impact of taxes and policy changes that may or may not favour a home buyer at a given point of time.

We understand that home buyers may stumble and therefore, our efforts are directed towards helping them ask the right questions and to get the right answers. At, we realised that listings are not enough. The experience will remain incomplete, if a home buyer is not assisted end-to-end. Therefore, to guide you through the process, we developed a news section, as well, with unbiased and accurate information about the localities of your choice.

Watch our television commercial, to know what we mean!

Copyright belongs to:

Debora Berti

Università degli Studi di Firenze, IT

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