Lifestyle partners with Tata Housing to develop digital platform

[] has tied up with Tata Housing, to create an exclusive digital marketing platform for the sale of the real estate major’s existing inventories and launch of new projects and Tata Housing, a subsidiary of Tata Sons Limited, have signed a multi-level strategic partnership deal, in which will create an exclusive, integrated, pan-India brand platform, showcasing the real estate major’s current inventory (premium homes as well as Tata Value Homes), as well as exclusive launch of their upcoming projects. The deal is considered to be the biggest of its kind, in terms of delivery and scale of services being deployed.

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As part of this partnership, will implement a wide gamut of solutions that include interactive tools like virtual reality, creation of exclusive content through design studio, leveraging Housing News and IREF platforms, as well as events and brand platform.

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The partnership would also entail working jointly with Tata Housing, to develop new and innovative solutions to manage the home buyer experience across online and offline channels, said in a statement. The new segment on would offer users complete access to an inventory of properties across all major cities in India, on a single integrated platform across premium and affordable segments.

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As part of this agreement, Tata Housing would also be deploying some of these solutions and technologies on their digital platforms. The Tata Housing brand would get exclusive access to users of that will augment their reach, which would be further enhanced through its call centre and channel partners, including the broker ecosystem.

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“Tata Housing is one of India’s most trusted names in the real estate sector and has been on the forefront of leveraging technology in the space. The deployment of a solution of this nature and scale, is unprecedented in the country and we are certain that it will change the way we buy homes,” said Mani Rangarajan,’s chief business officer.

“The way we buy homes has evolved over the last few years, due to the advent of technology and the emergence of digital platform. This partnership will not only give us a much wider reach, but will also enhance the overall home buying experience for our customers,” said Tarun Mehrotra, head of sales and marketing at Tata Housing.

Founded in 2012, is India’s leading online real estate platform with 1.7 million verified homes listed to date. It has raised over USD 100 million in capital from leading investors, including Softbank and Nexus Ventures.

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Category: Lifestyle

Debora Berti

Università degli Studi di Firenze, IT

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