Location, price and Vastu Shastra! – What home buyers are looking for

[] Besides the location, price, size and amenities of a project, a surprising number of Indian buyers also seem keen on ensuring that their property conforms to Vastu Shastra norms

What are the factors that influence a home buying decision in India? Besides a property’s location, its price, size, style and brand, there’s another criterion that seems to have a significant impact. A study by, has revealed that 93% of home buyers seek Vastu Shastra-compliant homes.

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The study revealed the following key facts, about home buyers’ disposition towards Vastu and its compliance:

  • In terms of the layout of a property, buyers’ were primarily concerned with its ‘direction’ (33%), followed by ‘set up and arrangement’ (30%), ‘positive impact’ (20%) and ‘ventilation/flow of energy’ (17%).
  • Across India, requests for Vastu-compliance were highest from the southern regions, followed by the north, east and west (least).
  • On the basis of size of the family, joint families showed a greater inclination towards adopting Vastu, with over 70% in favour of the practice.
  • Middle-aged individuals, as well as consumers who were more prone to taking risks, such as businessmen, were also more inclined towards adopting Vastu. Over 65% of businessmen sought Vastu-compliance, as compared to 30% among other professionals.

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Experts believe that Vastu plays a huge role, while buying residential as well as commercial properties, nowadays. Buyers tend to proceed without hesitation, if the property complies with Vastu norms. Many second-time home buyers look for new properties, purely to move into a home that meets Vastu standards.

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Is it always possible to comply with Vastu norms?

“It is possible to plan and construct all the flats in a project, according to Vastu norms but the cost per sq ft may escalate by 4% to 8%,” explains Vikash Sethi, MD of “To meet Vastu norms, builders may need to sacrifice some carpet area. Consequently, developers normally prefer to comply with Vastu norms for 60% to 70% flats in a project. Existing units that do not adhere to Vastu norms can also be corrected, using traditional and modern correction steps and virtual balancing methods. Energy pyramids of specific size and material, metallic wires, reflective/non-reflective mirrors, etc., are used for this purpose, depending on specific requirements. Such methods are not very expensive and buyers can easily implement the same. For advanced corrections however, buyers should only approach well-recognised and expert Vastu consultants,” advises Sethi.

Adopting the correct approach

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“There are numerous myths when it comes to Vastu – for example, there should not be any toilet above the bedroom or puja room. While checking Vastu aspects of a flat, owners should consider their own floor area and ignore floors owned by another person, i.e., areas above or below,” explains Narendra Jain, an expert at Arihant Vastu.

Here are some pointers that Vastu experts suggest, to ensure that home buyers follow the correct approach:

  1. Focus on some core areas, like direction of entry to the main premises, position of the kitchen and master bedroom, and the shape of the plot/flat.
  2. Entry from north, east, north-east, north-west and west, are considered good, whereas, one should avoid entry from the south and south-west directions.
  3. There should not be any cut in the corners of the flat/plot.
  4. The kitchen should not be in the north-east or south-west direction of the flat.

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Category: Lifestyle

Debora Berti

Università degli Studi di Firenze, IT

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